South 25 Entertainment

South 25 Entertainment is an independent record label with a global perspective, founded by Axel Jose Rosa, known as LOLA. Born and raised in New Orleans to immigrant parents from Honduras, Axel’s bilingual upbringing sparked his passion for entertainment early on. He graduated from Grace King Senior High in Metairie, where he organized a successful talent show, igniting his dreams in the industry.

After earning his first degree in 2012 and working in hospitality management, Axel returned to school in 2015 at Full Sail University, obtaining both his Bachelor's and Master's in Entertainment Business. His achievements include a significant internship with Live Fast Entertainment (now Blue Moon Entertainment) and the Backwoods Riot Music Festival, allowing him to tour across North America and Canada.

In 2023, Axel established a partnership with VIVA NOLA Magazine to provide entertainment business services, including content creation and connections to the New Orleans music scene. He attended Billboard Latin Music Week and Premios Tu Musica Urbana both years, and served as a sponsor for Dominican NOLA Fest, the Dia de los Muertos Festival, and NOLA MusiCon for 2023 and 2024. Additionally, he was invited to join the Memphis Chapter of the Recording Academy (Grammys) in the summer of 2023.

Axel is dedicated to giving back to the Louisiana Hispanic community, serving as a Board member at ECCO Community Center and a former Social Media Chair for the Hispanic Chamber of Commerce of Louisiana Young Professionals. He aims not only to guide his artists through their careers but also to educate them and represent hard workers striving to make their dreams come true.